This is a strange post but relates to items I like and think are worthy of a post. I love design and cool graphics on signs and advertisement and this one struck me as something that looks like it's straight out of the 50's. Most grocery store products are either dull and boring or extreme with 3d stupid graphics. This one is 2d cartoony and I LOVE it! It seriously convinces you that this cheese stuff is totally awesome and YUMMY to eat! (It is) Yay for the company to maintain their logo that evokes good happy 'cheesy' (sorry about the pun) product design! RICOS is he bomb! The cheese head is a reminder of a current wacky cartoon character named 'meatwad' on adult swim cartoon network. Doesn't it? Mmmm concession cheese.